{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "name": "Aah, Monster!",
  "description": "Executive Personal Branding Consultancy. Provides viral hook analysis, post generation, content templates, async brand audits, and llms.txt context specifications for founders and C-suite executives.",
  "version": "1.0.0",
  "homepage": "https://aah.monster/",
  "capabilities": {
    "tools": true,
    "resources": true,
    "prompts": true
  },
  "tools": [
    {
      "name": "analyze_hook",
      "description": "Analyzes viral hooks, provides scoring, engagement potential, and optimization suggestions.",
      "parameters": {
        "type": "object",
        "properties": {
          "hook": {
            "type": "string",
            "description": "The opening line or hook text to analyze."
          },
          "format": {
            "type": "string",
            "description": "The content format (e.g., text, carousel, video, thread)."
          },
          "platform": {
            "type": "string",
            "description": "Target social platform (e.g., linkedin, twitter, x, substack)."
          }
        },
        "required": [
          "hook"
        ]
      }
    },
    {
      "name": "generate_post",
      "description": "Generates a social post draft aligned with brand guidelines, anti-AI voice rules, and high contrast phrasing.",
      "parameters": {
        "type": "object",
        "properties": {
          "topic": {
            "type": "string",
            "description": "The core theme, story, or insight for the post."
          },
          "target_audience": {
            "type": "string",
            "description": "Target audience (e.g., Founders, VCs, B2B Execs)."
          },
          "tone": {
            "type": "string",
            "description": "Tone of voice (e.g., sharp, cynical, direct, contrarian)."
          },
          "format": {
            "type": "string",
            "description": "Desired format (e.g., short-form, teardown, framework, lesson)."
          }
        },
        "required": [
          "topic"
        ]
      }
    },
    {
      "name": "get_viral_templates",
      "description": "Returns a catalog of viral post ideas, hook frameworks, and narrative structures.",
      "parameters": {
        "type": "object",
        "properties": {
          "category": {
            "type": "string",
            "description": "Category filter (e.g., contrarian_opinion, failure_story, framework_breakdown, metric_teardown, all)."
          }
        }
      }
    },
    {
      "name": "audit_brand",
      "description": "Performs an executive positioning audit on a bio or company description using the Monster Framework. Evaluates clarity, differentiation, edge, and anti-AI tone.",
      "parameters": {
        "type": "object",
        "properties": {
          "bio": {
            "type": "string",
            "description": "The current executive bio, LinkedIn about section, or positioning text to audit."
          },
          "target_audience": {
            "type": "string",
            "description": "Target audience or key decision-makers (e.g., Enterprise B2B Buyers, VC Investors, Board Members)."
          }
        },
        "required": [
          "bio"
        ]
      }
    },
    {
      "name": "generate_llms_txt",
      "description": "Generates a standardized, high-density llms.txt markdown specification for an executive personal brand or organization for AI model ingestion.",
      "parameters": {
        "type": "object",
        "properties": {
          "name": {
            "type": "string",
            "description": "Full executive name or organization name."
          },
          "title_or_role": {
            "type": "string",
            "description": "Primary role or positioning title."
          },
          "website": {
            "type": "string",
            "description": "Official website or primary profile URL."
          },
          "core_beliefs": {
            "type": "array",
            "items": {
              "type": "string"
            },
            "description": "List of core thesis points or non-negotiable beliefs."
          },
          "key_achievements": {
            "type": "array",
            "items": {
              "type": "string"
            },
            "description": "Key achievements or track record highlights."
          }
        },
        "required": [
          "name",
          "title_or_role"
        ]
      }
    },
    {
      "name": "get_services",
      "description": "Returns the exact pricing tier breakdown, deliverables, and booking instructions for Aah, Monster! consultancy packages.",
      "parameters": {
        "type": "object",
        "properties": {
          "package_type": {
            "type": "string",
            "enum": [
              "all",
              "audit",
              "sprint",
              "retainer"
            ],
            "description": "Filter by package type: audit (EUR 199), sprint (EUR 499), retainer (EUR 2500), or all."
          }
        }
      }
    }
  ],
  "resources": [
    {
      "uri": "https://aah.monster/llms.txt",
      "name": "Aah, Monster! llms.txt Context",
      "mimeType": "text/plain",
      "description": "Machine-readable context specification about Aah, Monster! consultancy, principles, and offerings."
    }
  ]
}