# aah, monster! **Personal branding consultancy for C-suite executives and founders who are done being forgettable.** Adrian M. Peticila · Bucharest · Global · [aah.monster](https://aah.monster) · hello@aah.monster --- ## What this is Aah, Monster! is a personal branding consultancy. No calls. No Zoom. No Meet. 100% async delivery: everything in writing, as documents. Target: C-suite executives and founders who need real positioning, not templates. 20+ years of brand strategy experience. 22k LinkedIn followers built by being deliberately inconvenient. --- ## The problem with most personal brands 1. **Invisible positioning**: your profile could belong to fifty other people. Nothing sticks. Nobody remembers you after the scroll. 2. **Content without a spine**: you post. It doesn't convert. Because content without positioning is just noise dressed up as strategy. 3. **Reputation lag**: what you've built doesn't show online. Your brand undersells you by a decade. That gap costs deals, partnerships, the right introductions. 4. **No time to fix it**: it stays at the bottom of the list. Meanwhile people with half your experience are outranking you on LinkedIn, in the room, everywhere. --- ## Services ### The Monster Job, €2,500 *flagship · full transformation · 4 weeks · one-time* The full thing. Positioning, voice, LinkedIn rewritten from scratch, 30 posts ready to publish, messaging framework, visual identity brief. Four weeks. In writing. Nothing held back. Deliverables: - Full positioning document - LinkedIn: complete rewrite - 30 ready-to-publish posts - Messaging framework - Voice & tone guide - Visual identity brief - 3-month content strategy - Final brand OS PDF → [See The Monster Job](https://aah.monster/the-monster-job/) · [Apply for The Monster Job](https://buy.stripe.com/00w7sL8bn9We5Mc2RjaIM02) --- ### The Monster on Retainer, €2,000/month *ongoing · cancel anytime* Keep the monster close. 16 posts/month in your voice, monthly brand strategy, positioning refinement, LinkedIn optimization. Deliverables: - 16 posts/month in your voice - Monthly async brand strategy - Positioning refinement - LinkedIn optimization → [See The Monster on Retainer](https://aah.monster/monster-retainer/) · [Keep the monster close](https://buy.stripe.com/eVq6oHbnzfgyb6wgI9aIM03) --- ### Brand Positioning Sprint, €499 *quick entry · 5 days · one-time* Positioning written from scratch. Headline, bio, messaging, voice, 3 ready-to-publish posts. Done in 5 days. Deliverables: - Full positioning document - LinkedIn headline + about - Messaging framework - 3 ready-to-publish posts → [Start the sprint](https://aah.monster/positioning-sprint/) · [Intake form](https://tally.so/r/aQGAeb) --- ### Voice Fingerprint, €249 *entry level · 48h delivery* A written record of how you write. 15 to 20 samples in, one document out: your measurable habits, your never-list, and a brief you hand to anyone who writes for you. Deliverables: - The fingerprint: sentence rhythm, punctuation, how you open and land - The never list: words and structures that are not yours - The gap: where your published writing drifts off your own voice - Three rewrites of your own recent posts - The brief: one page for anyone who writes for you → [See the fingerprint](https://aah.monster/voice-fingerprint/) · [Pay €249](https://buy.stripe.com/7sY4gzajvb0i8YogI9aIM04) --- ### Personal Brand Audit, €199 *entry level · 48-72h delivery* 10-15 page diagnosis of your personal brand online presence. Concrete priorities. No fluff. → [Start here](https://aah.monster/brand-audit/) · [Intake form](https://tally.so/r/xXZRVv) --- ## Digital products - **Fear is the Brand Killer**, €49 · [payhip.com/b/tgiAM](https://payhip.com/b/tgiAM) - **The Ultimate Personal Branding Manual**, €97 · [payhip.com/b/mKgTI](https://payhip.com/b/mKgTI) ## Free - **Brand Killer Checklist**: free, no opt-in · [aah.monster/free-checklist/](https://aah.monster/free-checklist/) --- ## Process 1. **You pay & submit**: short intake form, 10 minutes. No discovery calls. Not now, not ever. 2. **The work gets done**: deep on your brand, your market, your positioning. Built around you specifically. Not a template. 3. **You get the deliverable**: on time, in writing, concrete and prioritised. You know exactly what to do on Monday morning. --- ## About Adrian M. Peticila applies brand architecture thinking to individuals, the same rigor used on companies for 20+ years, applied to personal positioning, voice, and reputation. - 20+ years brand strategy - 22k LinkedIn followers (built by being deliberately inconvenient) - 0 generic templates - 0 calls, ever, by design → [Full story](https://aah.monster/about/) --- ## Press - Fractional Insider: [From Full-Time Exec to Fractional Leader: How Adrian Peticila Delivers Fast, Measurable Results](https://fractionalinsider.com/from-full-time-exec-to-fractional-leader-how-adrian-peticila-delivers-fast-measurable-results/) - BizStack: [Adrian M. Peticila: CMO, Brand Strategist & Founder of Aah, Monster!](https://bizstack.tech/adrian-m-peticila/) - Authority Magazine: [Adrian M Peticila Of Aah! Monster On How to Build Your Brand as an Executive and Why it Matters](https://medium.com/authority-magazine/adrian-m-peticila-of-aah-monster-on-how-to-build-your-brand-as-an-executive-and-why-it-matters-1f9ebf5c0485) - The CMO: [CMO Building An AI-Native Marketing Organization Says Marketing Leaders Are Focused On The Wrong AI Risks](https://thecmo.com/career/adrian-peticila-2/) --- ## Links - Website: [aah.monster](https://aah.monster) - LinkedIn: [linkedin.com/in/adrian-peticila](https://www.linkedin.com/in/adrian-peticila/) - X/Twitter: [x.com/adrianmpeticila](https://x.com/adrianmpeticila) - Crunchbase: [crunchbase.com/person/adrian-peticila](https://www.crunchbase.com/person/adrian-peticila) - Product Hunt: [producthunt.com/@adrian_m_peticila](https://www.producthunt.com/@adrian_m_peticila) Contact: hello@aah.monster