i've been in marketing for over 20 years. i've worked with brands from early-stage startups to publicly traded companies. i've run campaigns, built teams, managed agencies, written more briefs than i can count.

somewhere along the way i realised the most powerful marketing asset any founder or executive has is their own name. and most of them are wasting it.

i built aah, monster! because i was tired of watching talented people with genuine expertise get outpaced by people who were just better at packaging themselves.

your brand is not your logo. it's not your linkedin bio. it's the answer to the question: why should i care about you specifically?

i help you answer that question. in writing. without calls.