most personal branding advice is tactical. post more. engage more. use this framework. none of it works without knowing what's actually broken first.
the personal brand audit is a 10–15 page document that tells you exactly where your positioning fails, why your content doesn't convert, and what your linkedin profile is signalling to the wrong people. specific. written. actionable.
most advisors give you a recommendation and bill for the hour. i give you one i'd put my name on.
your name is on the brand. so is mine.
where you stand vs where you should stand. who you're actually attracting vs who you want to attract. the gap, explained.
headline, about, featured, activity, banner. what each element signals and what needs to change. line by line.
is your message clear to a stranger in 10 seconds? i test it. i score it. i explain why it works or doesn't.
the specific things hurting your brand right now. not generic advice. specific to your profile, your niche, your audience.
a prioritised action plan. what to fix first, what to fix second, what to ignore. no overwhelm.
short intake form. 10 minutes max. your linkedin url, your target audience, what you're trying to achieve. no calls, no back and forth.
i audit your brand against your target audience and positioning goals. 48–72 hours. asynchronous. no status updates needed.
10–15 pages. delivered to your email. concrete, specific, prioritised. you know exactly what to fix on monday morning.
you've been meaning to "fix your linkedin" for six months and keep not doing it.
you're active on linkedin but the wrong people are reaching out — or nobody is.
you're about to start a job search, raise a round, or launch something and your brand is an embarrassment.
you know your brand doesn't reflect the real you but you don't know where to start.
people with half your experience are outranking you online. you want to know why.
you want proof of concept before investing in a full brand rebuild. smart.
Weber Shandwick's CEO Reputation Premium study (2020) found that 44% of a company's market value is directly attributable to CEO reputation. Executives who don't manage their personal brand are leaving nearly half their company's perceived value undefended.
The 2024 Edelman B2B Thought Leadership Impact Report found that 63% of B2B decision-makers say a senior executive's personal credibility is a primary factor in their purchase decision — ranking above company reputation and product features.
Most executives know something is wrong. A brand audit tells you exactly what — before you waste months and thousands on the wrong fix.
10–15 pages. 48 hours. €199. find out exactly what's broken before spending thousands on a fix.
get the brand audit — €199 →or see all offers if you're ready for the full rebuild.