01 — what it is01

a written diagnosis.
not a pep talk.

most personal branding advice is tactical. post more. engage more. use this framework. none of it works without knowing what's actually broken first.

the personal brand audit is a 10–15 page document that tells you exactly where your positioning fails, why your content doesn't convert, and what your linkedin profile is signalling to the wrong people. specific. written. actionable.

02 — what's included02

five sections.
zero fluff.

01

positioning diagnosis

where you stand vs where you should stand. who you're actually attracting vs who you want to attract. the gap, explained.

02

linkedin profile breakdown

headline, about, featured, activity, banner. what each element signals and what needs to change. line by line.

03

messaging clarity score

is your message clear to a stranger in 10 seconds? i test it. i score it. i explain why it works or doesn't.

04

top 3 brand killers

the specific things hurting your brand right now. not generic advice. specific to your profile, your niche, your audience.

05

recommended next steps

a prioritised action plan. what to fix first, what to fix second, what to ignore. no overwhelm.

€199
one-time · 48–72h turnaround
start the audit →
03 — how it works03

three steps.
no surprises.

01

you pay + fill the form

short intake form. 10 minutes max. your linkedin url, your target audience, what you're trying to achieve. no calls, no back and forth.

02

i do the deep work

i audit your brand against your target audience and positioning goals. 48–72 hours. asynchronous. no status updates needed.

03

you get the pdf

10–15 pages. delivered to your email. concrete, specific, prioritised. you know exactly what to fix on monday morning.

04 — who it's for04

this is for you if
any of this fits.

you've been meaning to "fix your linkedin" for six months and keep not doing it.

you're active on linkedin but the wrong people are reaching out — or nobody is.

you're about to start a job search, raise a round, or launch something and your brand is an embarrassment.

you know your brand doesn't reflect the real you but you don't know where to start.

people with half your experience are outranking you online. you want to know why.

you want proof of concept before investing in a full brand rebuild. smart.

your brand,
diagnosed.

10–15 pages. 48 hours. €199. find out exactly what's broken before spending thousands on a fix.

get the brand audit — €199 →

or see all offers if you're ready for the full rebuild.

05 — faq05

questions
answered.

is this only for linkedin?
mostly, yes. linkedin is the primary channel for C-suite and founders. if you have a personal website or other active channels, those are included too.
what do i need to provide?
your linkedin url, a short description of who you're trying to reach and why, and anything specific you want me to look at. the intake form takes about 10 minutes.
will there be a call to discuss the audit?
no. the audit is written. everything you need is in the document — diagnosis, reasoning, priorities. if you have follow-up questions, send them by email.
what if i want to act on it?
the audit tells you what. the brand positioning sprint (€499) and the monster job (€2,500) tell you how — and do it for you. many clients start here.
is there a refund policy?
the audit is a service. once delivered, it can't be returned. if it doesn't match the scope described here, i'll fix it or refund it. no games.