most personal brands die of the same five things. invisible positioning. a linkedin profile that sounds like a job description. content with no point of view. zero audience specificity. and fear of being wrong in public.
the brand killer checklist is 10 yes/no questions. most founders answer no to at least six. that's the point. you leave knowing exactly where your brand is leaking.
the pdf version includes scoring, what each answer means, and the three most common brand killers for each failure point.
answer the 10 questions honestly. add up your nos. most people get 6–8. that's normal. it means there's work to do.
the scoring guide shows which failures cluster together. positioning problems look different from content problems. you'll know which category you're in.
the checklist includes a "fix this first" guide based on your score. whether you do it yourself or with help, you have a starting point.
the checklist shows you what's broken. the brand audit tells you exactly how. €199. 48 hours.