The Monster on Retainer. Ongoing brand strategy and content. €2,000/month, cancel any month.
ongoing · monthly
you've built the brand. now you need it to keep working.
A brand isn't built once and walked away from. The market moves. Your positioning needs to keep up. The Monster on Retainer is for the founder who has the foundation — and needs ongoing strategic input and content production without hiring in-house.
Most personal brands don't compound on their own. The positioning isn't refreshed. The content goes stale. The audience forgets. The retainer exists to prevent that.
Regular posting is the threshold where presence becomes real. Without it, you're invisible. Beyond it, you're producing more than any single executive can manage without help.
your content cadence is dead
you posted for two weeks. then it stopped. the algorithm forgot you. the audience forgot you. the retainer fixes the cadence — 16 posts/month, every month, without you lifting a finger.
your positioning drifts
what worked in q1 doesn't work in q3. the retainer ships a monthly async brand strategy session so positioning stays sharp and current.
you're too busy to write
you run a company. writing 16 posts a month is not in the calendar. the retainer writes them in your voice, not a freelancer's voice, not a template's voice.
you can't hire in-house
you need senior strategic input, not a content writer. the retainer gives you both — strategy and execution — without the cost of hiring in-house.
the deliverables, every month, on time.
ongoing · monthly
The Monster
on Retainer.
per month · cancel anytime
keep the monster close. 16 posts/month in your voice, monthly brand strategy, positioning refinement, linkedin optimization.
- 16 posts/month in your voice
- monthly async brand strategy
- positioning refinement
- linkedin optimization
- content calendar planning
- engagement review & reports
- quarterly positioning refresh
- direct async channel to adrian
monthly rolling · cancel any month · no refunds on paid month
async. no calls. no surprises.
you subscribe
stripe subscription. €2,000/month. cancel any month from your stripe dashboard. no calls to cancel. no "are you sure?" emails.
i produce
16 posts in your voice, monthly brand strategy, positioning review, linkedin optimization. delivered on a fixed schedule, in writing, in your inbox.
you publish
posts are ready to schedule. you approve them or push back. either way, the cadence holds. the brand compounds. the audience grows.
what exactly do i get each month?
16 posts in your voice (ready to schedule), one async brand strategy review, positioning refinement pass, linkedin profile optimization as needed, content calendar for the next month, and quarterly a deeper positioning refresh. all delivered in writing, no calls.
how does "in your voice" work?
the first month includes a deeper onboarding — past posts, voice references, examples of writing you admire. every post goes through that filter. if a post doesn't sound like you, you push back and it gets rewritten.
how many retainer clients do you take?
limited capacity. application required. the work is intensive by design — current slots vary; ask if you want one.
can i cancel any month?
yes. cancel from your stripe dashboard at any time, no questions asked, no exit call. the month you've paid for ships. the next month doesn't.
what if i only need 8 posts/month?
then the brand positioning sprint (€499) gets you set up, and you write the cadence yourself. the retainer is for the founder who has decided the brand is worth 16 posts/month of dedicated senior focus.
is this a subscription or a project?
subscription. €2,000/month billed monthly via stripe. you can pause, cancel, or upgrade to The Monster Job at any point.
what's the difference vs The Monster Job?
The Monster Job is the foundation — eight deliverables, four weeks, one-time €2,500. The Retainer is what comes after — ongoing strategy and content. many clients do The Job first, then move to retainer once the foundation is built.
what we believe
positioning beats posting.
every time.
most personal branding advice is designed for people who want to feel productive. not people who want results. read the full manifesto.
keep the monster close.
subscribe to The Monster on Retainer. €2,000/month. cancel any month. no calls.
subscribe — €2,000/month →or see The Monster Job if you want the full transformation first.