aah.monster / marketing-strategy-consultant
Specialty
Most marketing strategy advice is about channels and tactics. aah, monster! works on the layer underneath: what you stand for, who you're for, and why someone who doesn't know you should trust your judgment — before they've seen your product or taken a call.
The core problem
Founders and C-suite are the most credible marketing asset their company has. A 2024 Edelman B2B Thought Leadership report found that 63% of B2B buyers say a senior executive's personal credibility is a primary factor in their purchase decision. Most executives have no strategy for that credibility — they have a LinkedIn profile and a vague sense that they should post more often.
For a founder or C-suite, marketing strategy isn't about running campaigns — that's what your team does. It's about how you personally show up as a signal of what your company is. Your keynote positioning. Your LinkedIn content (what you say, what you don't). Your speaking invitations. The conversations that start because someone read something you wrote and decided you were worth talking to.
That's a specific, learnable discipline. It's not the same as general marketing strategy, and it's not the same as hiring a ghostwriter to post on your behalf. It's making deliberate choices about what you stand for and making sure everything visible reflects those choices consistently.
The founders and executives who are visible in their space have a significant advantage over those who aren't. Not just in personal brand metrics — in actual business outcomes. They attract talent who wants to work for someone they've heard of. They close deals faster because credibility is pre-established. They get inbound from the right people instead of cold outreach from the wrong ones.
According to LinkedIn's 2023 B2B thought leadership research, companies with active executive voices on LinkedIn see 2x higher engagement rates on their corporate content and significantly higher inbound qualified leads. That's not a coincidence. That's a strategy working.
Depends on what you need. The Brand Audit is a diagnostic — you implement. The Positioning Sprint is collaborative — we do it together. The Monster Job (€2,500) is done-for-you: we build the full positioning and produce the content. The Monster on Retainer (€2k/month) is ongoing. Pick the level that fits your capacity and timeline.
Your voice, your ideas. The work at aah, monster! extracts what's already in your head and makes it visible and consistent. Ghostwriting that sounds like someone else is a short-term play that creates long-term problems — the person you meet at an event can tell you didn't write what they read. We build the strategy, the voice guide, and the frameworks. You execute, or we do it in your voice.
LinkedIn growth agencies optimize for followers, impressions, and engagement. aah, monster! optimizes for positioning — who you attract, what you're known for, how deals start. Those are different metrics. Growing your LinkedIn from 3k to 8k followers means nothing if the 8k are the wrong people or don't lead to business outcomes.
The Brand Audit. €199, 48-72 hours, written diagnosis. It breaks the inertia by making the problem specific instead of vague. Once you know exactly what's broken, you know what to fix first. Most clients go from "I should do something about my brand" to a prioritised action plan within a week.
The Brand Audit tells you exactly what's broken. €199, delivered in 48-72 hours. No calls, no wasted time.
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